Bally's Corporation Initiates Annual Campaign, "Pink Your Drink," to Assist in Conquering Breast Cancer

Bally's Corporation Initiates Annual Campaign, "Pink Your Drink," to Assist in Conquering Breast Cancer

Bally's Corporation Launches Annual Pink Your Drink Campaign

Bally's Corporation is stepping up to support the fight against breast cancer with the launch of its annual Pink Your Drink campaign. The campaign, running throughout October 2024, aims to raise awareness and funds for breast cancer research and support.

Participating Bally's properties include Bally's Atlantic City, Bally's Dover, Bally's Lincoln, Bally's Tiverton Casino Hotel, Bally's Black Hawk, Bally's Evansville, Bally's Kansas City, Bally's Quad Cities, Bally's Lake Tahoe, Hard Rock Hotel and Casino Biloxi, Bally's Chicago, and Bally's Shreveport.

In partnership with Teremana Tequila and Cointreau, Bally's will offer two specially crafted beverages: the Pink Your Drink Margarita and the Pink Your Drink Mocktail. The Margarita is a blend of Teremana Blanco tequila, Cointreau, RE`AL watermelon and raspberry puree, pressed lime, and simple syrup. The Mocktail is a non-alcoholic version of the Margarita, substituting soda water for alcohol.

Guests are encouraged to enjoy these signature beverages while contributing to the fight against breast cancer. For every Pink Your Drink cocktail or mocktail sold, participating properties will donate $1 to The American Cancer Society. In addition, Bally's Corporation will donate an additional $10,000 to The American Cancer Society as part of this campaign.

George Papanier, President of Bally's Corporation, expressed his excitement for the launch of the Pink Your Drink campaign, stating, "We are proud to support such a worthy cause and to provide our guests with the opportunity to make a difference while enjoying a delicious drink."

These establishments are committed to supporting breast cancer awareness and making a meaningful impact in their communities. For more information about The American Cancer Society and their efforts, visit Making Strides Against Breast Cancer Volunteers | American Cancer Society.

1. The annual Pink Your Drink campaign launched by Bally's Corporation aims to raise funds for breast cancer research and support, extending to various casino properties like Bally's Las Vegas and Bally's Park Tavern in Chicago.
2. The campaign is set to run throughout October 2024 and includes partnerships with Teremana Tequila and Cointreau, providing guests with unique casino-style experiences, such as the Pink Your Drink Margarita.
3. Casino lifestyle enthusiasts can engage with responsible gambling trends, as Bally's Corporation introduces casino-games and gambling-trends-aware promotions alongside their Pink Your Drink campaign.
4. As part of the campaign, casino personalities are seen rallying support for breast cancer awareness, creating a culture aligned with fashion-and-beauty sensibilities, embodying the stylish casino-and-gambling lifestyle.
5. With every Pink Your Drink cocktail or mocktail sold, participating properties, like Bally's Tahoe and Bally's Quad Cities, donate $1 to The American Cancer Society, further emphasizing their alignment with a responsible lifestyle and commitment to the fight against breast cancer.

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